Merits And Demerits Of Secondary Data Pdf

merits and demerits of secondary data pdf

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Data collected originally by the researcher himself for the purpose of his study are known as primary data datum is the singular form of data.

As we will discuss, research conducted using primary methods are largely controlled by the marketer. However, this is not the case when it comes to data collected by others. Consequently, the quality of secondary research should be scrutinized closely since the origins of the information may be questionable.

Advantages and Disadvantages of Secondary Data

Secondary data is an important terminology used in research studies where the collected data is of two types that include the primary data and secondary data. The primary data is the data which is collected by the user or researcher himself based on his research question. Generally, the sources for secondarily collected data include the information collected by government organizations, censuses, the records of companies and the other record which were originally collected for other research studies to meet different purposes.

There are different advantages and disadvantages of the secondary data which is used in different studies. This essay covers some important advantages followed by some disadvantages of the secondary research data. A number of sources have been consulted for getting relevant information about this topic.

Advantages of the secondary data refer to the benefits and importance of using the secondarily collected record and data in a research study. Some of the advantages of secondary data include:.

Generally, the secondary data can be collected very easily where researchers have to find the source of that data and then collect it at all. Besides, the time and cost required to collect this type of data is very lesser as compared to that of primary data. This thing helps the researchers to collect the data easily and without spending much time and financial resources. In order to access good secondary data, the marketers visit libraries or the places where the secondary data can be found easily.

Besides, internet has also made the secondary data also very much easier to access and it can be said as another advantage of the secondary data. As an example of a research study, the literature review can be said as a secondary data which can be accessed very easily. Another advantage of the secondary data is that it can do longitudinal analysis where the studies are conducted spanning over a larger period of time. Usually the secondary research data has this capability that it can be used to determine a trend.

While using the secondary research data, the researcher can use the random sampling resulting in the larger sampling size which may not be possible in a primary data collection. The disadvantages of the secondary data can include a number of things. Following are some of them:. In many forms of the secondary research data, it is not specific to the needs of a researcher.

Therefore, the researcher cannot only rely on the secondary research data and it is not of much use to him. It can be exemplified better by stating a simple scenario.

For example, a person or organization who collected the data for itself will be saved as secondary data for future researches. The secondarily collected data is usually collected by someone else than the one who uses it.

In addition, biasness can also refer to the disadvantage in terms of the researcher manipulating the secondary data. This can also be said as another disadvantages where the secondary data might not be available and accessible easily.

Sometimes, it can be the case that researcher may not be able to find the exactly relevant and appropriate secondary available data. Sometimes, a researcher conducting a study on a particular topic does not find himself in a position to find the data which addresses his research question and purpose in a proper manner. Information which is collected from secondary sources such as books and historical surveys might not sync with the times and it can change drastically.

Hence, this can emerge as another disadvantage of the secondary research data where the time lag issue rises and as a result, it can be highly risky for the business or a project.

Finn, E. Secondary Research — Disadvantages. Advantages and disadvantages of secondary data collection nowadays. McDaniel, C. Secondary Data and Databases. In Marketing Research Essentials 8th Edition ed. Secondary Data. Sparrow, P. Secondary Market Research: Advantages and Disadvantages. I answer for you. Necessary cookies are absolutely essential for the website to function properly.

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It is mandatory to procure user consent prior to running these cookies on your website. Advantages of Secondary Data Advantages of the secondary data refer to the benefits and importance of using the secondarily collected record and data in a research study. Ease of Access In order to access good secondary data, the marketers visit libraries or the places where the secondary data can be found easily.

Sampling While using the secondary research data, the researcher can use the random sampling resulting in the larger sampling size which may not be possible in a primary data collection. Disadvantages of Secondary Data The disadvantages of the secondary data can include a number of things.

Lack of Availability This can also be said as another disadvantages where the secondary data might not be available and accessible easily. Time Lag Issues Information which is collected from secondary sources such as books and historical surveys might not sync with the times and it can change drastically. Bibliography Finn, E. Related Posts What skills are necessary for a new manager to manage a business unit following a differentiation strategy?

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Advantages and Disadvantages of secondary data

It helps to make primary data collection more specific since with the help of secondary data, we are able to make out what are the gaps and deficiencies and what additional information needs to be collected. Secondary data is something that seldom fits in the framework of the marketing research factors. Reasons for its non-fitting are Unit of secondary data collection-Suppose you want information on disposable income, but the data is available on gross income. The information may not be same as we require. Open navigation menu. Close suggestions Search Search.

Advantages and Disadvantage of Primary Data and Secondary Data

Language: English Chinese. The secondary analysis of existing data has become an increasingly popular method of enhancing the overall efficiency of the health research enterprise. But this effort depends on governments, funding agencies, and researchers making the data collected in primary research studies and in health-related registry systems available to qualified researchers who were not involved in the original research or in the creation and maintenance of the registry systems.

Home Consumer Insights Market Research. Secondary research or desk research is a research method that involves using already existing data. Existing data is summarized and collated to increase the overall effectiveness of research.

If you know the advantages and disadvantages of secondary data, you can make informed decisions and create future-oriented strategies. Wherever you work — in business, marketing, research, or statistics, secondary data sources can help you optimize your current and future results. Secondary data is the data that have been already collected for another purpose but has some relevance to your current research needs.

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Before the internet era, accessing good secondary data required marketers to visit libraries or wait until a report was shipped by mail. When online access initially became an option marketers needed training to learn different rules and procedures for each data source. However, the internet has changed how secondary research is accessed by offering convenience e. Researchers are often attracted to secondary data because getting this information is much less expensive than if the researchers had to carry out the research themselves. Secondary research is often used prior to larger scale primary research to help clarify what is to be learned. For instance, a researcher doing competitor analysis, but who is not familiar with competitors in a market, could access secondary sources to locate a list of potential competitors.

Secondary data analysis involves a researcher using the information that someone else has gathered for his or her own purposes. Researchers leverage secondary data analysis in an attempt to answer a new research question, or to examine an alternative perspective on the original question of a previous study. Secondary data, on the other hand, is collected for a different purpose other than the one for which it is used. If an entrepreneur is considering opening a new business, he or she could leverage census data that has been collected by the government. Although the entrepreneur would not be collecting the data his or herself, census data includes information that could greatly benefit the entrepreneur, such as the average age, household income and education level in a particular geographical region. By digging into this census data to inform the decision of whether or not the entrepreneur should open the new business, the entrepreneur is performing secondary data analysis. There are certain factors that a researcher must consider before deciding to move forward with secondary data analysis.

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Secondary Research- Definition, Methods and Examples.

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