Kfc History And Background Pdf

kfc history and background pdf

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Colonel Sanders has become a well known personality throughout thousands of KFC restaurants World wide. Kentucky Fried Chicken provides the customers with low price fast foods Reed, Brands, Inc.

In at the age of 65 , when most people are looking at slowing down and retiring, Harland David Sanders began Kentucky Fried Chicken. KFC is arguably one of the most widely recognized brands worldwide, and the Colonel is one of the pioneers of modern franchising. Harland Sanders was born on a farm in Indiana.

KFC Group Case Study and PowerPoint Presentation

Sanders identified the potential of restaurant franchising , and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City , Utah , in KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger.

Branding himself "Colonel Sanders", the founder became a prominent figure of American cultural history, and his image remains widely used in KFC advertising. The company's rapid expansion made it too large for Sanders to manage, so in he sold the company to a group of investors led by John Y. Brown, Jr. KFC was one of the first fast-food chains to expand internationally, opening outlets in England, Mexico, and Jamaica by the mids.

Throughout the s and 1s, KFC experienced mixed success domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. In the early s, KFC was sold to the spirits distributor Heublein , which was taken over by the R. Reynolds food and tobacco conglomerate, which later sold the chain to PepsiCo. The chain continued to expand overseas, and in KFC became the first Western restaurant chain to open in China.

Brands in The chain has expanded to 2 outlets across countries and territories, with almost 1billion now outlets in China alone, KFC's largest market. Harland Sanders was born in and raised on a farm outside Henryville, Indiana. In , Sanders took over the lease of the Pure Oil filling station on the other side of the road, due to its greater visibility for motorists. Sanders was dissatisfied with the 35 minutes it took to prepare his chicken in an iron frying pan, but he did not want to deep fry.

Although a much faster process, in Sanders' opinion it produced dry and crusty chicken that was unevenly cooked. After being recommissioned as a Kentucky colonel in by Governor Lawrence Wetherby , Sanders began to dress the part, growing a goatee and wearing a black frock coat later switching to a white suit , a string tie , and referring to himself as "Colonel". As a franchise-led operation, KFC's success depended on the work of the early franchisees, and Harman has been described as the "virtual co-founder" of the chain by Sanders' biographer.

By , Sanders had six or eight franchisees, including Dave Thomas , who eventually founded the Wendy's restaurant chain. In , Sanders moved the company headquarters from Corbin to Shelbyville, Kentucky , which offered superior transport links through which he could distribute his spices, pressure cookers, take-out cartons and advertising material to franchisees.

KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. Brown, Jr , a young Kentucky encyclopaedia salesman, who explained that he was keen to join the company.

Lacking sufficient funds himself, Brown convinced the financier Jack C. Massey to provide 60 percent of the acquisition capital , and provided a major contribution himself, with smaller contributions from franchise holder Pete Harman and company officials Lee Cummings and Harlan Adams.

Massey and Brown introduced standardization to the fragmented company. Despite selling the company, Sanders retained significant moral authority over executives and franchisees and made his feelings clear when he disagreed with corporate decisions. KFC had become the sixth largest restaurant chain in the US by sales volume by , and 30 percent of sales were take-out. Brown believed that the Colonel Sanders brand could be used to market anything, and launched the "Kentucky Roast Beef" restaurant chain, and "Colonel Sanders Inns" motels.

Salt Esquire , which proved more successful, although the stake was ultimately divested in Massey resigned as chairman of the company in March , and Brown took over his role. Brown as well. Heublein had no previous experience in the operation of fast food outlets.

Heublein appointed Michael A. Miles to manage the business from Sanders died in from pneumonia at the age of 90, having continued to travel ,—, miles a year up to this time, largely by car, promoting his product.

There were 5, KFC outlets worldwide by , located across 55 different countries. Reynolds divested KFC in order to pay off debt related to its recent purchase of Nabisco and to concentrate on its tobacco and packaged food business. PepsiCo's acquisition was seen by some analysts as a means for the company to increase its soft drinks sales. Wayne Calloway denied that soft drink preference was a factor in the KFC takeover. In August , Cranor proposed amendments to the existing contract for US franchisees: PepsiCo could take over weak franchises, existing restaurants would not be safeguarded against competition from new outlets, and PepsiCo would have the right to increase royalty fees.

In March the KFC name was officially adopted, although the chain was already widely known by that initialism. It made a clear brand fuzzy. The early s saw successful major products launched throughout the chain, including spicy "Hot Wings" launched in , popcorn chicken , and, outside the US, the "Zinger", a spicy chicken fillet burger While the US division struggled, becoming the weakest part of PepsiCo's restaurants division, elsewhere sales boomed, with particular success in Japan.

By , KFC had a total of 9, outlets worldwide, including 5, outlets in the US, and over , employees. In , Novak introduced two successful new products— Crispy Strips breaded strips of chicken and the chicken pot pie — the chain's first major new product launches in almost two years. In the company repaired its relationship with its franchisees by immediately dropping the most contentious of the contract terms that had been proposed by chairman John Cranor five years previously.

One PepsiCo executive admitted, "restaurants weren't our schtick ". Since the turn of the 21st century, fast food has been criticised for its animal welfare record, its links to obesity and its environmental impact. We take that responsibility very seriously, and we are monitoring our suppliers on an ongoing basis. Tricon was renamed Yum! Brands in May KFC also began a makeover of the US brand image, bringing back the full "Kentucky Fried Chicken" name at some outlets and returning portraits of Colonel Sanders to prominence.

The product was an attempt to introduce a between-meals snack to KFC, and was marketed towards teenagers. By December , there were 18, KFC outlets in countries and territories around the world.

In April , Yum! From Wikipedia, the free encyclopedia. Overview of the history of KFC. See also: Colonel Sanders. New Yorker. Retrieved February 23, The Human Tradition in the New South.

Retrieved June 29, Louisville: KFC. Archived from the original PDF on September 21, Colonel Sanders and the American Dream. University of Texas Press. December 17, Sanders, the Fried-Chicken Gentleman, Dies". Washington Post. December 2, Clark ; Lowell H. Harrison ; James C.

Klotter June The Kentucky Encyclopedia. University Press of Kentucky. The Incredible Colonel. Illinois: Creation House. Wise Words and Country Ways for Cooks. The New York Times. Associated Press. Retrieved September 19, Jakle; Keith A. Sculle JHU Press. Retrieved March 13, Nation's Restaurant News. Archived from the original on May 8, Retrieved July 1, Deseret Morning News.

Retrieved October 28, American National Biography Online. Retrieved April 22, David October 1, Retrieved April 4, May 1, Oxford University Press. Retrieved March 11, People Magazine.

History of KFC

Colonel Sanders, at 74 years of age, was tired of running the. Zealand, and Mexico in the late s. By the end. Another challenge facing. In order to soften its fried chicken chain image, the company in. It wanted to position itself as a family restaurant and not as a. Almost all consumers saw it as a fast food joint specializing in a.

A reference to their style guide is found in the reference list on p Today KFC boasts of nearly 18, outlets in countries. KFC of Pakistan Presentation 1. You will pick two of your favorite meals and make them exactly as you would eat Communicates the consumers, contoh membuat report assignment like attrition and team will also setup may or together assignment like halal from david the end customers at this for internati. As at mid, there were 11 outlet in Hong Kong. KFC has been a brand and operating segment, called a "concept", of Yum! All fast food chains share a common threat: competition.


In the 50's Sanders made a nationwide tour to introduce KFC franchise and KFC start gaining success. McDonalds has established special safeguards to.


Kfc assignment pdf

All rights reserved. Individual Consumers, including consumers across a range of demographics and income levels who require convenient and quick food offerings; 2. Furthermore, before, 6.

Kentucky Fried Chicken has made a very successful entry into China. The hotel was recently closed for renovations. Paul Dana, L. Report bugs here. Please share your general feedback.

Sanders identified the potential of restaurant franchising , and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City , Utah , in KFC popularized chicken in the fast-food industry, diversifying the market by challenging the established dominance of the hamburger. Branding himself "Colonel Sanders", the founder became a prominent figure of American cultural history, and his image remains widely used in KFC advertising.

Kentucky Fried Chicken

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