PARAGRAPHThe principle of professionalism is a standard of personal conduct by a professional in his business dealings. While guidelines for acceptable and expected behavior vary from industry to industry, personal principles typically focus on ethics, code of conduct, appropriate personal interactions and workplace integrity. Professional integrity includes demonstrating fairness in decision-making processes, acting in the best interest of the company and its clients, and treating colleagues with respect. Being a person of high integrity means consistently behaving in an ethical manner in every professional action or exchange. Principled professionals show respect for others and avoid harsh criticism of their colleagues' work.